Traffic Acquisition: Getting Visitors To Your Website
Google, Facebook and Yahoo! Bing are different channels to get users to visit your website. Each channel has a bidding process to determine when your ads are shown, and a specific set of rules on the setup of your ads. Ad formats on each of these channels vary too. Therefore, how well you optimise your ads (or play by each channel’s rules) can also affect how much you end up paying for each ad, and whether you are able to get consistent traffic for your website. What Matters: Relevant keywords, High Ad Click-through Rates, Top 5 Ad Positions.